Build sequences with a drag-and-drop editor. Seven trigger types, three step types, branching logic, and pre-built templates for the workflows that matter most.
Pick a trigger. Every contact who matches gets enrolled into the automation and starts at step 1.
Fires when a contact is added to your account.
Fires on order.created events from an e-commerce pipeline.
Fires when a cart.created event has no matching order.created within your threshold.
Fires when a contact clicks a specific link in any campaign.
Fires X days before or after any date field: birthday, renewal, trial end.
Fires the moment a contact enters a dynamic segment.
Fire from your own code by POSTing to the automation trigger endpoint.
Pick a template, set a From identity, and the contact gets an email.
Pause for minutes, hours, or days before the next step. Timezone-aware for date-based triggers.
Split the path based on a condition: opened/didn't open, clicked/didn't click, custom field value.
Copy a template, tweak the copy, activate. The most-shipped automations are one click away.
Three emails over seven days to onboard new signups. Introduce the product, share best practices, prompt first action.
Remind customers of forgotten carts. Email 1 at +1 hour, email 2 at +24 hours with a small discount.
Re-engage contacts who haven't opened in 60 days. Four emails escalating from "miss you" to "last chance" offers.
Send a personalized message with a discount code on customer birthdays or signup anniversaries.
Branch on whether they opened the last email, clicked a link, or match a segment condition. Each branch can have its own emails, waits, and further branches.
Welcome sequence
Send email
Welcome + getting started guide
Wait
3 days
Branch: opened email 1?
Yes
Send advanced tips email
No
Send "did you get my last email?"
Unlimited automations on every plan. Starter templates included. Your first workflow in 5 minutes.
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